Creating my new website earlier this year reminded me of the most important lesson I learned when creating my original website: Thinking takes time. And its results are not always immediate.
When I left my longtime, in-house position more than a decade ago, I wasn’t planning to work freelance—I had no plan at all to be honest—but freelancing is what I started doing and still do. A website soon became a necessity.
I knew a little bit about information architecture, so I knew that the first and most important step in creating a website would be to establish the content of the site—to figure out exactly what I wanted and needed to say about myself and my work.
As I sat at my kitchen table making lists and notes and trying to fit them into the kinds of categories I though my site should contain, I became increasingly frustrated. Nothing sounded good or right. I felt like I was going in circles, saying the same things in different, unsatisfying ways. I spent an entire afternoon at that table, and in the end I had nothing to show for it.
Clearly, I needed a fresh perspective. I needed to stop and re-evaluate what I was doing and how I was doing it. Today, I would do that intentionally; at the time, I did it by accident. While getting ready for bed, I fretted/fumed over my lack of progress and kept turning over the same questions. My line of thinking went something like this: I’m looking for clients—people who want to work with me. My site is supposed to attract and inform those people. What/who else does this, and how? One answer finally popped into my head: Want ads, in the newspaper. What if my site was written as an ad?
This is by no means a revolutionary idea. It’s hardly original, and not particularly interesting. But it was energizing. It was a new way to think about what I was doing. I grabbed a piece of paper and pencil, jotted some notes, and went to bed feeling so much better because I had somewhere new and fresh to start the next day.
And it was just that: a start. That idea, when I played with it, led to a far better and more creative idea that made me smile, and perfectly reflected who I was and what I did. Two days later, I had a completed website that drew rave reviews and served me well for many years.
That time at the kitchen table, shuffling and scribbling and staring out the window? It was not wasted. And not because many of the notes and lists and categories I made did end up on the site (albeit it in a completely different framework than the one I had been trying to force them into). Sometimes, you have to think about and try and write things that don’t work before you find what does.
I try to remember that every time I’m working on something that seems to be going nowhere—a substantive edit, a research assignment, a blog post. And when I feel myself getting frustrated or going in circles, I stop and seek a fresh perspective, often by simply putting the work away for an hour or a day.
Thinking takes time. And its results are not always immediate.
Q: Dimitra, if your original site was so great why did you change it?
A: Because it was difficult to update, because it was not mobile friendly, but above all because it no longer reflected who I am and what I do.
Q: Can we see the original site?
A: I’m afraid not. It’s “trapped” in cyberspace, for reasons I can’t explain because I don’t entirely understand them, and only I can access it through the software I used to create it. Here is a screen shot of the home page, courtesy of the Internet Archive Wayback Machine (https://web.archive.org/):
I had “defined” myself and my work using all of the features of a dictionary entry. I can’t remember how I got from “want ad” to “dictionary entry” but it’s not a big jump when you think about it. It’s certainly more relevant to my line of work!
This month, I copy edited a non-fiction book for a regular client. This was my desk two or three days into the job:
Wait, paper? Does she really edit on paper, you might be wondering. Yes and no. More on that another time, maybe. The point here is not the tools but the process.
On every project, I strive to work methodically and systematically. In this case, given the subject matter, I had decided to read the entire manuscript before making any corrections or suggestions. I wanted to get a sense of the book as a whole, to begin building the style sheet, and to collect questions for the author and in-house editor, some of which I was certain I would need answered before I touched a word. I also wanted to consider the order in which I would edit the various parts of the manuscript (including a 16-page reference list) and the things I would look for on different passes.
My notes started to look very disorganized, very quickly. Instead of questions for the author here, and questions for the in-house editor there, and items to look up or add to the style sheet on the style sheet, I ended up with notes and questions (and stars and arrows) all mixed together. Of course, I went through my notes afterward and reorganized them. Of course, notes are just notes, and when I actually edited the text on screen, the changes and queries were neat and clear.
But on day two or three, I was looking at a mess.
This happens frequently, and it used to worry me. I used to think I must be doing something wrong, and I was certainly working “inefficiently.” I am so easily sidetracked. “Read it over without editing, to get the gist of it” inevitably leads to underlining phrases, circling words, making notes in the margin, maybe stopping to look something up, and damn, there go 10 minutes of thinking about the repetition in that paragraph and how to eliminate it, even though I'm coming back to do that later.
I used to think more discipline and focus would make me a better editor. Now I think, this is simply how I work. It is organized; it’s just not linear. More discipline might make me faster, but it does not follow that my work would be better. And I don't need to be efficient, because efficiency isn’t the goal. The goal is a clear and accurate text that the reader understands and enjoys because it flows seamlessly.
The mess is part of my process.